Hi, I'm Cole. I left the corporate ladder behind to help people chase what actually matters to them, whatever that looks like.

Cole Lemaster, founder of Finds You Well, sitting by the ocean

STORY TIME

The short version

I spent 13+ years in corporate America and left burnt out, frustrated, and permanently low-grade anxious.

I was surrounded by people obsessed with climbing — making as much money as possible, throwing whoever was nearest under the nearest bus to get there. It never sat right with me, and it never stopped nagging at me either. There had to be more to life than this, right? Surely this isn't what we're meant to do with our one precious life — spend it as another number to a company that, at the end of the day, couldn't care less about you as long as the numbers go up.

Turns out it wasn't just me.

So I built the thing I needed. I've always been a curious and deep listener. An empath. A logical thinker with a real, slightly obsessive desire to help people feel better. I also love travel more than is strictly reasonable.

Finds You Well is what happens when you stop separating those things. It's a place where we make the rules, we call our own shots, and we get to build a life that's actually well — not just one that looks well on paper, or sounds well when someone asks how you're doing.

The credentials, for the people who need credentials

certified health & wellness coach

mindbodygreen logo
mindbodygreen logo

13+ years in corporate America

survived, barely, and took notes

CERTIFIED TRAVEL ADVISOR

Fora travel advisor logo
Fora travel advisor logo
Cole working at his laptop at home with his dog

the vibe

No gurus. Just someone in your corner.

No judgment. No guru energy. No "have you tried waking up at 5am." Just an honest conversation with someone who's actually listening.

I ask the good questions — the slightly annoying ones that get to what's really going on. I remember what you told me last time, so you're never starting over or re-explaining your whole life. And I'm not here to hand you a rigid program or a personality transplant. We work with the life you actually have, at the pace that actually works, building changes that survive a bad week.

Mostly, I'm just genuinely, deeply on your side. That part isn't a strategy — it's the whole point.